Arell, Rebekah Di Palma
Rebekah and I met when we were working with the same business coach. She’s an amazing human being and is a very talented designer.
Beki and I haven’t met in person (we will one day) but she always inspires me to try things that challenge me. And she’s always there to support me, as well as other designers that she knows.
Rebekah has over 15 years of experience in the industry, and she designs for and with purpose. Read on to find out more!
What coffee do you like to drink?
Tell me about the work you do
I am a natural artist and trained graphic designer and I bring my illustration and creativity into my design work. I design for purpose, I work with passionate people, who want to create meaningful and well-executed visual communications. This is more than designing a logo, it is a complete brand visualisation and roll-out process and extends into designing anything from a brochure or signage to social media templates a front-end web design. My clients range from charities for young people, cancer and aids, to the well-being arena. From an award winning vegan restaurant, to plastic free lifestyle products to sustainable architects, tech support for the over 60’s and an eco-conscious ice-cream man.
I have worked for global brands, I understand consistency, brand value and how to be creative within a brand. I gained this experience working within managing roles at internal design studio and also at design agency environments – which streamlines how I provide my freelance services now. I actively promote positive creativity – through my clients messaging and my own projects. I take a collaborative approach from the outset with my clients, but also by implementing a ‘co-design and creation business’.
Finish this sentence. Great design should be...
…a visual connection, sparking emotion and deliver a message or call to action (beautifully of course!).
Finish this sentence. Great design elevates your brand by...
…making sure you look as professional as you are. A great graphic designer will have a marketing mindset, positive approach and collaborative process. Things every great brand knows and values.
When lockdown eases, the first project I would like to design would be... because…
A daily creative well-being project, because I believe ‘creativity is in all of us’ and serves a personal purpose to connect / feel connected /with ourselves / with others
What piece of design do you wish you’d created?
Argh – Too many! And actually I am inspired first by illustration – which makes me feel like and an imposter as a designer, but also crosses into typography too. OK…I’ll pick one recent from each; anything by @worry_lines @dogooder.studio and @gary_stranger
Things I always wished I designed: The Book of Wonder by Marian Bantjes, and Anthony Burills ‘Work Hard & Be Nice’ wood block lettering poster.
What do you think makes someone a great designer?
Understanding that a graphic designers purpose is to add value by communicating their clients message beautifully and execute it professionally. Everything else is your own message and has it’s creative place elsewhere.
If you weren't doing design, what would you be doing?
I almost went into a career as an Art Therapist for Children with Special Needs, and believe in creativity as therapy for everyone in any form.
And finally, can you tell me about 3 other freelance designers or small biz owners whose work you admire
You can read the previous A Coffee With…interview here.
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