A new website… but why?

A new website… but why?

At the end of last year, I decided I needed a new website…but more importantly I WANTED a new website and felt like I was finally ready for it!

When my current website was designed/built I tried to do it myself…I wasted so much time faffing around with WordPress trying to find a theme that would work, then installing that theme and later deciding it wasn’t right…to then starting the whole process again! 6 weeks later I finally came to my senses and asked an expert to build it for me – he achieved in 1 day, what I just couldn’t in the space of 6 weeks.

This time around, I knew what I had to do…I had to find someone to work with who would be able to see the vision for my website, take my suggestions on board but also tell me when my ideas are rubbish! It took a while, and I made a lot of calls to different companies and sent lots of emails, but I finally found what I was looking for in Chris and Jen at Mint Sauce Media.

But why do I want a new website?

My old website wasn’t all that unattractive. It got the job done and that should be enough right? Especially for person running their own business as a one woman band…? I knew I needed to investment in a new website when I thought about how my business has changed over the last 18 – 24 months.

My 4 reasons why.

  • My old website was a little stale. I feel like it didn’t speak to the right audience that I want to continue working with;

  • The website REALLY didn’t align with my personality or reflect my design style;

  • There’s been this really awesome organic growth in my business over the last 18 months or so. Along with a change in the kind of work that I offer, and the website doesn’t reflect either of those things;

  • My old website didn’t tell you about ME!

Well, so what?

Really strong branding can make a huge difference to a business. In the same way, I knew that a new website  would make a massive difference to my work and my business. It’ll better reflect me and my business. My new website will send a really clear message to clients and prospective clients about what I do, and who I do it for.