Buckinghamshire Building Society (BBS) are a historic financial institution based in the beautiful village of Chalfont St Giles. First set up over 100 years ago, they still operate with a mutual ethos of supporting members with a safe place to save their money. They also help people get on the housing ladder who might ordinarily struggle to get a mortgage with a high street bank. When it was time for a brand identity and logo refresh, Ruth Buckingham (Kandu Marketing) recommended me and the rest, as they say, is history.
A brand identity conundrum
As a heritage brand, the organisation had moved from mainly offline marketing activity to running more digital campaigns. They were active in the mortgage broker space and were growing an audience on social media. They were also aiming to grow brand awareness in the wider Buckinghamshire community.
However, the client didn’t want a complete re-brand. They’d done some focus work with existing partners who said they liked the look and feel of the brand. The swan was also a key element of their logo and something that was to be retained as it is a well-known symbol of Buckinghamshire.
The challenge was to come up with a refreshed brand identity that was contemporary whilst staying to true to the roots of the Society.
“Refresh our visual identity so that the brand remains relevant and stands out in a competitive field.”
The new brand identity and logo
Including this alternative version of the new logo was something that the Society placed a lot of emphasis on throughout the project.
What assets were created?
- Refreshed brand identity and logo for digital and print
- Brand guidelines including new colour palette and fonts
- Updated branded items such as letterhead, business cards and promo materials
- Social media headers
This was such a great project to work on and I loved working with the marketing team to define a new colour palette. I felt it really came into its own when we started applying the new branding to the most recent campaign. I enjoyed working with a business that had a clear brief whilst still being happy to take feedback and guidance from a designer too.
Brand identity and logo refresh brings new opportunities
In addition to creating new brand assets, I worked with the team again to design some print marketing materials for a new campaign. As the brand guidelines were already in place, it was possible for me to brief a copywriter. We created a series of powerful adverts that allow Buckinghamshire Building Society to stand out and communicate its message effectively to one of their audience.
In the last few months, the business has been through a process of making its head office and branch Covid-safe. As a result, I was really excited to hear that Buckinghamshire Building Society have used the new brand assets in the office design. They’ve also introduced the new branding and signage in the banking hall to make members feel welcome and safe.
Get in touch to discuss your own branding project
If you’d like to work with me to breathe some new life into your brand or are ready to completely re-brand, get in touch for a no obligation discussion about your requirements.