When I first worked with Hiral, it was to create some branding for her new business selling childrens books. When she decided to rebrand as Young Learners, she asked me to create a new identity for her.
The new logo needed to be fun (not at all corporate) and had to appeal to parents as well as people working in the Early Years industry.
After showing her some concepts, we settled on this one – I love the playful lettering. Hiral wanted strong bold colours used (blue and grey) and the bright colourful one at the start was actually rejected as part of the final branding but I love it so much that I had to show it off!!